Why Gary Vaynerchuk's New Social Media Strategy Should Change The Way You Do Business

Today, Gary Vaynerchuk starts "tripling down" on content - because "doubling down" doesn't begin to describe how important he thinks it is. The social media expert is relaunching his blog today. Why? "The more content I can put out, the more luck I have," he says. He's redeployed an employee at VaynerMedia, his social media consultancy, to "shadow my life," follow him around, record his conversations and remarks, and turn them into social media content. "I've built the infrastructure around me t...